Marketing Guide on Promoting the Use of Digital Financial Services in Rural and Semi-Rural Areas
Explore how digital financial services (DFS) in Ethiopia are transforming rural and semi-rural communities by fostering financial inclusion, improving access to secure and convenient mobile money, and driving economic empowerment. This comprehensive marketing guide presents data-driven and human-centered strategies to build trust through community engagement, simplify messaging, and leverage authentic Ethiopian storytelling to rural and semi-rural populations.
