Shega, one of the leading Ethiopian media, data, intelligence, and advisory firms, announces today the launch of the DFS (Digital Finance Service) Ethiopia Hub, an innovative platform designed to provide comprehensive data, insights, and resources into the finance sector in Ethiopia.

Developed by Shega, the hub is part of the three-year AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) project, which aims to improve financial inclusion by enhancing the knowledge base of stakeholders, supporting relevant services to end users, and building trust and confidence in digital financial services.

The launch event was held today at the Hyatt Regency Hotel, with officials, local and international players, and various stakeholders in attendance.

The DFS Ethiopia Hub represents a significant step forward in Shega’s mission of empowering individuals and businesses with comprehensive data and insights. Leveraging innovative technology and quality data and content, the platform aims to redefine how we understand and deliver digital financial services, facilitating more informed decision-making as well as supporting the deepening of financial inclusion in rural and underserved areas.

AKOFADA is also expected to ultimately contribute to the Ethiopian government’s goal of achieving financial inclusion for 70% of adults in Ethiopia and encouraging them to actively use a digital account to make payments and access additional products by 2025.

The event highlighted DFS Ethiopia Hub’s innovative features through live demonstrations, showcasing its user-friendly interface and powerful analytics capabilities. Attendees had the opportunity to interact with Shega’s expert team and explore how AKOFADA can drive financial inclusion and growth.

Mr. Nathnael Tsegaw, Manager of Shega Insights, remarked on the occasion, “We are excited to introduce DFS Ethiopia Hub, a platform that embodies our commitment to advancing financial accessibility and digital financial services (DFS) adoption in Ethiopia, as it will provide users with the tools and insights necessary to navigate the evolving digital finance landscape confidently.”

DFS Ethiopia Hub’s key features include:

Comprehensive Data Access: Offering users extensive DFS and related data to help them make strategic decisions.

High-Quality Insights: Offers access to original articles, case studies, and reports produced in-house, equipping industry stakeholders with unique local insights and understanding of DFS in Ethiopia.

Resource Hub: A one-stop shop that aggregates a curated list of news articles, reports, assessments, and discussions on DFS in Ethiopia for easy access.

The launch event featured a panel discussion on data-driven decision-making in financial services delivery, product development, and financial inclusion. Panelists shared their insights and experiences relevant to the platform, highlighting its potential to drive significant progress in the sector.

The introduction of the DFS Ethiopia Hub underscores Shega’s dedication to fostering innovation and supporting the growth of Ethiopia’s digital finance sector. This platform is envisioned as a catalyst for positive change, aiming to bridge gaps in financial accessibility and create new opportunities for individuals and businesses alike.

About Shega:

Shega is an information service and technology company dedicated to demystifying the African economy through integrated media, data, advisory, and intelligence—building Bloomberg for Africa. Through a high-quality digital media platform encompassing the web, newsletters, audio, and video, coupled with Shega Insights, a subscription-based data and intelligence service with a focus on technology and finance, Shega provides essential tools for businesses, organizations, investors, and policymakers to make well-informed decisions. By empowering the Ethiopian economy with reliable information and insights, Shega is driving growth and fostering innovation throughout the country.